Comprehensive Mining Exploration Rebrand

Inspired by Market Leaders

To define a credible and sector-aligned brand for AMU, Coup Firm conducted detailed research into leading U.S. uranium peers. This review of messaging, websites, logos, and naming conventions captured the conservative aesthetic that shapes the sector. From this foundation, we tested acronyms and explored visualisation options before approval, ensuring the chosen direction was deliberate and aligned with market expectations. The result was a brand presence that balances sector familiarity with distinction, positioning AMU clearly within the U.S. uranium narrative.

Pre-Launch Campaign

Ahead of the full rebrand rollout, we designed a campaign that ensured AMU could start communicating its new direction immediately. Educational content under the theme “Why Uranium” gave context to the company’s role in the U.S. nuclear renaissance, while refreshed business cards with embedded QR codes linked stakeholders directly to a transition landing page. This approach kept AMU visible and proactive, maintaining momentum during the rebrand process and reinforcing the awareness.

Rebrand Campaign Preparation

Ahead of launch, we created campaign content and visuals, including refreshed profile images, updated banners, and social post graphics on LinkedIn and X. This preparation gave the rebrand a coordinated and professional presentation across all channels.