An Opportunity to Assist a Fremantle Stalwart Est.1925

Modernised Identity For An Iconic Local Institution

Modernised Identity For An Iconic Local Institution

We modernised the visual identity of Fremantle’s iconic four-generation bakery, Culley's, balancing modern design with nostalgic appeal. The brand refresh honours their deep heritage while appealing to a new generation of local café patrons.

Orchestrated Launch Campaign For New Location Rollout

To support the launch of their new venue down the road, we engineered a strategic marketing campaign. We introduced new-age promotional techniques to highlight Culley’s updated menu while keeping their traditional charm front and centre.

Digital Catering Platform Driving Local B2B Growth

We designed a distinct online web presence featuring an integrated corporate catering ordering system. This platform directly targeted local Fremantle businesses, establishing Culley's as the premier go-to lunch catering provider in the district.